How to Grow Instagram Followers- Top 9 Steps

In the current digital era, social media is not just only source of entertainment but also a medium to establish a market presence. Among various social media applications, Instagram is the foundation of a powerful business and brand presence. It drives unrealistic traffic, sales, followers, and customer engagement. But one can only be able to acquire these if they are able to crack the Instagram algorithm. 

However, to grow Instagram followers, one needs to follow plenty of strategies and invest time and effort in the procedure. In this article, you will get to explore the top 9 steps that need to be incurred in order to get the organic reach. 

9 Ways to Grow More Instagram Followers

Below are some of the top organic ways through which you will be able to grow your Instagram followers. However, apart from these steps, there is surely some legwork involved that caters to the growth of your Instagram profile. 

1. Optimization of Instagram Profile 

The foremost way is to optimize your Instagram profile. It should look like you are a professional brand that is trying to offer some valuable product or service to its customers. Consider the following steps: 

• A good profile picture 
• Detailed Instagram bio such as tagline or hashtags related to your brand. 
• A user-friendly username
• A website link (if any)

Such practices will make your page look catchy and professional. 

2. Maintain Social Media Calendar

Consistency matters the most to get the desired reach or followers you want.  You just cannot post randomly when you feel like it. Creating content involves proper planning. Therefore, you need to maintain a monthly calendar that will help you to be consistent and not miss out on any posts. 

Organize the amount of content that you will post on your Instagram handle. Such practices will help you reach more people as their feed will be continuously updated with your regular content. 

Also Read: Meta’s Threads App Launched- All You Need To Know 

3. Find Appropriate Hashtags

Put industry-specific hashtags below your posts so that they reach the right audience. Know what kind of hashtags are trending in a particular field and based on that shortlist the one that aligns with your niche. 

For example, If you have a clothing brand then search what kind of hashtags are trending in the fashion or clothing industry. Use them in your post and target your audience. By using appropriate hashtags, you can cater to a larger audience and increase Instagram followers.

4. Engage with our Followers

Audiences feel valued when they see that you are invested in their response. Therefore, after posting the content on social media, give at least an hour to reply to all the comments, queries, and DMs. This will generate high engagement on your post and will target more audiences. 

Additionally, you can also interact with your people through stories by putting up polls, question-answer quizzes, and more.  It is a fun activity that attracts an audience to your profile. 

5. Go Live on Instagram 

Going live is one of the most popular features of Instagram. An individual can go live and have one-on-one interaction with their audience. These live videos can be viewed, recorded, and shared later on Instagram. 

The live feature has different features such as: 

• Request someone to go live with you 
• Pinning a follower’s comment 
• Ques and Ans box 
• Filters 
• Go live with up to four accounts

By doing these, you can cater to organic Instagram growth and build your brand presence. 

6. Prioritize Short-Form Video Content 

People reach your profile majorly through short-form videos. Data shows that more than 70% of Instagram users want to see short-format videos. Instagram reels can reach millions of users if the algorithm gets cracked appropriately. Therefore, reels should be your priority. 

Creating reels also requires some legwork such as:

• Putting trend song 
• Writing appropriate hashtags according to niche 
• Creativity 
• Attention-grabbing headlines 
• Detailed voice-overs 

Remember if you are a brand, you can promote your product in a fun way or through influencer marketing.

7. Try Instagram promotions and Ads

Instagram ads and promotions are the most effective tools through which you can promote your brand or get desired sales. Ads are powerful as they can reach the target audience who is already searching for the service or product that you are offering. People often follow the business accounts through the sponsored posts that they see. 

Hence, you can gain Instagram followers by directly targeting them through ads and sponsorships.

Also Read: How to Delete or Deactivate an Instagram Account?

8. Share your profile link on your website and social media channels

It could be possible that your targeted audience is on some other digital platform. Thus, you can put your Instagram handle’s link on your own website or other platforms of social media. By clicking on the link, they can teach your profile directly. 

It is also one of the organic ways of bringing traffic to your Instagram profile. 

9. Delight your Instagram Followers

Build relationships with your followers. Do not just focus on promoting your brand or establishing market presence, rather try telling people about your personality and other perspectives. This includes: 

• Fun and humorous content 
• Inspiring Stories 
• Story-telling posts 
• Behind-the-scenes videos and photos 
• Generate awareness for a social cause

Conclusion
In this ever-evolving digital landscape, it has become crucial to establish your presence among the audience on Instagram. It requires a lot of legwork to gain Instagram followers and then retain them. Inculcate the above-given tips to reach more followers who can contribute to your digital growth.