Best Time to Upload Reels on Instagram in India
For creators and businesses in India, the best way to build a strong connection with their audience is through Instagram Reels. However, not every reel we post performs as we expected. Sometimes a reel you put so much effort into doesn’t perform, while a simple reel helps you get unexpectedly high engagement. Has this ever happened to you? This is a common challenge faced by almost all creators every day. By knowing the best time to upload reels on Instagram, you can save your creative content from going unnoticed.
You might think that popular influencers and creators use some smart trick to get good reach on their content. But it’s not like that, you just need to post your reels on Instagram at the right time. By posting your content when your audience is most active, you can ensure your best content never goes unnoticed. Keep reading to know more about the best time to upload reels on Instagram in India.
Table of Contents
Why Timing Matters for Posting Instagram Reels
Uploading your Instagram content at the perfect time can effectively improve your views, likes, and overall reach. But before we discuss the best time to upload reels on Instagram, let’s understand how good timing can help you.
1. Early Engagement Matters
When we post our reel on Instagram, the platform’s algorithm shows it to a small group of your followers or a test audience. If it receives likes, comments, and shares from them, the algorithm considers it as valuable and shows it to more people.
2. Watch Time Boosts Reach
When your reel is watched till the end or rewatched many times, Instagram marks it as valuable. So, posting content when your audience is active helps you get more reach and views.
3. More Visibility and Followers
With a strong performance in the first hour, the chances of your reel being featured on the Explore page increase. This helps you connect users who don’t already follow you.
4. People Scroll During Break Time
Most users scroll Instagram during their lunch breaks or in the evening while they’re relaxing. So, posting your reel at that time increases the chance of them stopping to watch and engage with your content.
Best Time to Post Instagram Reels: Day-by-day Guide
Now you know what are the benefits of uploading Instagarm Reels at the right time. It helps you secure better reach and new followers. This makes sure your creative content is never underperforming. However, the best time to upload reels on Instagram is different for each day. Here is the guide that can help you:
1. Monday
Best time to post: 3 AM, 11 AM, and 12 PM
It is best to post reels on Instagram on Monday early in the morning. Posting content at these times makes sure your reel works well. This timing matches with most users’ college or office breaks. So, posting reels during breaks promises better reach.
2. Tuesday
Best time to post: 8 AM, 9 AM, and 10 AM
These timings can help your reel get the reach from early risers. Also, most officegoers usually check Instagram and other social media platforms in the morning while having their tea or breakfast.
3. Wednesday
Best time to post: 9 AM, 11 AM, and 1 PM
Compared to Mondays and Tuesdays, posting reels at these times on Wednesday can help you receive higher engagement. These times improve the chances that your reel will be noticed by more users.
4. Thursday
Best time to post: 6 AM, 11 AM, and 12 PM
You can post reels on Instagram in India during early morning or lunchtime on Thursdays. These time slots help your content reach more users before they even start their day. Also, the 12 pm slot matches with most users break time and relaxation.
5. Friday
Best time to post: 11 AM, 2 PM, and 4 PM
You might be aware that the engagement usually slows down by the end of the week. However, during these hours users are generally most active. So, these time slots can still help you secure good views and likes.
6. Saturday
Best time to post: 5 PM, 9 PM, and 10 PM
We discussed above, by the end of the week, the engagement on almost all social media platforms lowers. However, these evening timings can still help you secure better reach.
7. Sunday
Best time to post: 5 AM, 1 PM, and 2 PM
Similar to Fridays and Saturdays, the engagement on Instagram on Sundays is also low. However, these early morning and afternoon hours are the best time to upload reels on Instagram on this day. You can get early engagement by posting content at these time slots. So, make sure to share your post at these hours so that people can connect with it before they get busy with their weekend plans.
How to Find the Right Time to Post Instagram Reels in India
Now that we have also learned the best hours to post Instagram reels on every day of the week, let’s now find out how to find the right time to post. The general timings that we discussed above can help. However, understanding your followers habits and making a perfect personalized posting schedule can be more helpful.
1.Check Your Instagram Insights
You must use Instagram’s analytics to see when your followers are most active. This will help you understand when your followers are online and most engaged with your content.
2. Analyze Your Audience’s Habits
Next you need to analyse your followers daily routines. As we discussed above, most users in India scroll Instagram during lunch breaks or in the evening after their office or college.
3. Test Different Times
After getting a general idea of your audience’s most active time, try posting content at various times of the day within or around these hours. This will help you find out the best timings for your audience.
4. Consider Time Zones
You must have followers from multiple regions. So, you must post reels on Instagram based on the location of your largest or most engaged audience. However, you can also try to balance different time zones for better reach.
Make Every Reel Count: Maximize Views and Engagement
Not only creating creative content can help you, as the right timing to post reels on Instagram is also important. When you post reels at the hours when your audience is most active, you can secure your reel’s reach. You can plan your posting schedule during or around the best times for each day of the week. This will ensure your content gets the desired visibility.
We discussed in this blog that the best time to upload reels on Instagram is during early mornings or midday hours. Also, Mondays to Thursdays are the best days, as during weekends the engagement usually lowers. With the right posting schedule and creative content, you can reach more people and build a strong presence on the platform.
