Facebook’s Candidate Connect feature would enable Lok Sabha candidates to share 20-second videos with their message with the voters in India.

Lok Sabha elections 2019 are scheduled to take place in India between April 11 and May 19. Ahead of the voting season, Facebook has announced a new feature in India that will help the Lok Sabha candidates contesting in the Indian General Elections to connect with the voters across the country.

The social media giant has introduced a feature called Candidate Connect that will enable Facebook users in the country to watch videos created by different Lok Sabha candidates in the country. These videos will be available in the News Feed of the Facebook users up till the election day and they will feature answers to a set of questions submitted by the Lok Sabha candidate.

On the flipside, for candidates, this feature brings the ability to share their messages with the voters in the form of a 20-second video on the social network’s platform.

2/2 They just announced a new product – exclusive to India and this election, Candidate connect. Launching today. More info below pic.twitter.com/ugdY5b2z15
Matilde Giglio (@MatildeGiglio) March 26, 2019

The social media giant changed its political ad policy in India. As a part of the updated policy, Facebook would provide more detailed information about who is placing a political ad on Facebook in India. The political ads would also include a “Published by” or “Paid for by” disclaimer provided by advertisers at the top of the ad.

Additionally, the company also introduced an online searchable Ad Library that would provide detailed information, such as the budget associated with an individual ad, a range of impressions, and the demographics of who saw the ad, to the Facebook users.